Who we are
Lede is a boutique editorial studio built on the foundation that strong brand identity and dynamic messaging creates lasting impact and growth. Through proven narrative frameworks and innovative storytelling techniques, we help convert curious visitors into your dedicated customers.
We call it Integrated Storytelling: A narrative strategy that cultivates stories from your brand's core values so that they resonate with your audience as important, human, and authentic. These stories define who you are, what you stand for, and why people should join you.
In an era when the majority of information is delivered through flat content and clickbait, we believe that compelling stories combined with strategic distribution enables brands to cut through the noise and establish themselves as thought leaders. Don't just say something—be memorable.
Through mindful design, Lede Studio provides editorial branding and content services. We guide identity development, establish messaging hierarchies, and produce irresistible stories that reverberate around the world. We’ve partnered with leading founders, start-ups, and global companies in various industries including: tech, real estate, travel, business, and wellness.
About Jenna
Jenna Scatena is an award-winning writer, editor, and strategist with a love for stories that have never been told before. More than 15 years of working with prominent magazines and brands informs her innovative approach to Integrated Storytelling.
Jenna began directing editorial and art departments early in her career, as the Managing Editor of the award-winning San Francisco magazine, at the age of 23. She went on to serve as an international correspondent and writer for 20+ print and digital outlets such as WIRED, The Atlantic, Conde Nast Traveler, Vogue, Oprah Magazine, BBC, Marie Claire, Sunset, The San Francisco Chronicle, and AFAR. Her stories have reached more than 40 million readers, won multiple awards, and been anthologized in books.
Along the way Jenna began working as an editorial consultant and strategist in Silicon Valley and with international brands, empowering them and their founders by strengthening their messaging and expanding their reach through impactful stories.
This ultimately inspired her to found Lede Studio, where she leverages her expertise to change the way founders and brands attract and connect with their audience.
